From TEDx Speaker Dr. Sam Bayer

Conflict Isn't the Enemy. Avoiding It Is.

Learn how to become a Win-Win AGENT™ and turn tension into trust, alignment, and win-win outcomes.

Watch the TEDxDuke Talk to learn the core ideas behind being a Win-Win AGENT™—then scroll to practice it step by step in the free course.

A relationship-first way to approach conflict without escalating it
How to stay grounded when emotions rise
How to move from positions to possibilities
A practical framework for work, home, and community

Start practicing with the Win-Win AGENT™ Negotiating Framework today

Get the free step-by-step course and learn what to say (and do) when tension rises—without damaging the relationship.

Start the Free Course

AGENT in ACTION Newsletter

Get better at difficult conversations (one email a week)

Real examples, simple language, and practical prompts to help you stay calm, speak clearly, and protect the relationship—using the Win-Win AGENT™ Negotiating Framework.

What people are saying about the Negotiating AGENT Framework™.

"This workshop not only was useful and insightful to my job, but I believe it may save my personal relationships"

Sandy R.

"I highly recommend this workshop for ALL teams and ALL humans!"

Sarah D.

"This was one of the best workshops I ever attended!"

Anu L.

“AGENT is the first negotiation framework I’ve used that feels built for real life.”