AGENT in ACTION

Handle Difficult Conversations Better

A short weekly story showing how real people turn conflict into win-win outcomes with The Negotiating AGENT Framework™—plus one takeaway you can use right away.


AGENT in ACTION delivers one practical story each week so you can see what effective negotiation looks like in real life and apply it immediately.

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  • Sunday

The Conflicts We Carry

  • Sam Bayer

It is easy to think of conflict as something big that needs to be solved. But most of life is made up of small ones that quietly stack. The challenge is not eliminating them. It is choosing which ones deserve attention.

  • Saturday

Addressing an Underperforming Employee Without Micromanaging

  • Sam Bayer

A manager shares a common challenge: an employee is not delivering, but stepping in feels like micromanaging. This piece shows how to use the AGENT framework to address underperformance with clarity and confidence so you can have the conversation and move toward a win-win outcome.

  • Mar 20

A Case Closed… But Not Resolved

  • Sam Bayer

I was paid $12 for a day of jury duty. What I witnessed was not really about a broken car or a disputed repair. It was about what happens when people stop feeling heard, respected, and understood. The case was decided quickly. But nothing about it felt resolved.

  • Mar 14

Raising The Rent Without Losing the Tenant

  • Sam Bayer

Negotiations often succeed or fail before the conversation even begins. In this real-world example, you’ll see how thoughtful preparation using the AGENT framework and the HEART model helped turn a difficult rent increase into a collaborative solution.

  • Mar 6

Getting to the HEART of the matter

  • Sam Bayer

Most conflicts look like disagreements on the surface. But what’s really driving them often lies beneath. This story explores how a CEO learned to get to the HEART of the matter.
Safari sunrise

  • Mar 3

The Hardest Negotiation Is the One You Have With Yourself

  • Sam Bayer

We call them decisions. Getting married. Having surgery. Leaving a stable career to build something uncertain. But underneath, they are negotiations with ourselves, and sometimes that is the hardest one of all.

  • Feb 22

The Phone Call He Didn’t Want to Make

  • Sam Bayer

A friend of mine keeps delaying a phone call he knows he needs to make. The longer he waits, the heavier it feels. He is not avoiding it because he does not care. He is avoiding it because too much is at stake.

  • Feb 14

The Silver Spoon That Woke Me Up

  • Sam Bayer

A silver baby spoon once symbolized security. Its absence later symbolized clarity. That small shift awakened me to a larger truth: corporations pursue their interests. If you want a win-win, you must first define yours.

  • Feb 11

You Can't Fire Me. I Quit!

  • Sam Bayer

What if the client you cannot afford to lose is already preparing to leave you?

  • Feb 5

Riding with Nervousness

  • Sam Bayer

Last week, my 13-year-old granddaughter, Reese, called me and asked if I would read a letter she had written to her parents.It was not just any letter. It was her way of approaching a conversation she had been avoiding for more than six months.

  • Jan 29

An HOA Conflict That Didn't Need to Escalate

  • Sam Bayer

I serve on the Board of a Homeowners Association. One day, one of our lots was fully wooded. The next, it wasn't. Trees were down. An excavator sat on the property. Large piles of debris were scattered across the land. Clearing the land itself wasn't a problem.

  • Jan 22

It Wasn't About the Broccoli

  • Sam Bayer

Evelyn lives in the same city as her in-laws, which she describes as both a gift and a challenge. Having them nearby brings real benefits. They help with babysitting. They pitch in with carpooling.